After building a custom Qemu, there are a couple ways to run a VM to get to it. The older approach to VM management is to create a block device, run the VM with a boot device, do a full install and log in to the serial console. However, if you run the Qemu/KVM machine from the command lilne, hitting control C will stop your VM, and this is annoying. I have found it worth while to set up networking and then to SSH in to the machine.
My notes here suck. I am going to try and document what I have here working, and, over time, reverse engineer how I got here.
Edit: here are the steps